Emirates Islamic has just dropped an OOH ad in Dubai for their Skywards Credit Card. The last outdoors advertisement, which appeared on die-cut billboards, was also for their Skywards Credit Card. The banking sector has never flown higher! With the Skywards Credit Cards, users can now earn Skywards miles, have complimentary lounge access, complimentary Reel Cinemas movie tickets, rounds of complimentary golf, an upgrade to Skywards Silver membership, discount on Emaar Entertainment Attractions, complimentary valet parking, and way more. So, how does it work? Well, consumers can earn Skywards Miles for every retail spend on their card, whether Signature, Black or Infinite, which are the different types of Skywards Credit Cards. How simple for glorious benefits! All three cards are displayed on the visuals, each targeting different income levels. The blue billboards highlight “Bonus Skywards Miles up to 100,000 Emirates Islamic” with “Skyward Credit Cards”. All the zeros’ on the “100,000” overlay images of landmarks all over the world, such as The Statue of Liberty, the Eiffel Tower, Big Ben, the Colosseum, and more, tempting all those with a serious case of wanderlust! The campaign spread via bridge billboards, in the second week of April across Dubai.
