Ebel’s story is a tale as old as time, or shall we say as old as it was founded? Ebel was originally founded in 1911 by husband and wife Eugene Blum and Alice Levy. Since then, Ebel has been gracing the world with its elegant watches that match every event and aesthetic. In its previous campaign, Ebel got back to the Dubai scene to launch its latest new women’s sports classic at the time. In this new digital screen and hoarding campaign, Ebel hits the OOH scene with yet another elegant and authentic campaign featuring Henna by Azra in the hands of the model. The campaign is simple; on a white background, it features a model with beautiful and authentic henna on her hands wearing an Ebel watch. With a big mockup of the watch as well, it’s hard to neglect its authentic beauty that features a pattern or design that is similar to the henna. On the far left, the campaign features the brand's famous logo, which represents the “Beauty Kissing Function” in reference to the brand’s original founders’ story. Under it, the same motto is written in Arabic, which reads, “When beauty is mixed with the function”. The campaign is authentic and representative of true Arabic design and beauty, but it also has a touch of elegance and love for the craft that only Ebel can achieve.