After their latest OOH campaign 11 months ago, FAB Misr, one of the largest banks operating in Egypt, came up with a new outdoor advertising campaign, but this time as an awareness campaign about their four-year four-year sponsorship agreement with Al Ahly SC. \r\nThe campaign features a visual of athletes from various sports, including football, basketball, gymnastics, karate, and more, all sitting and standing together on a large bench while wearing their sports uniforms from Al Ahly Club. The artwork successfully conveys a message that the sponsorship is not limited to football or a few sports but includes all Al Ahly Club sports.\r\nThe campaign’s message, Al Ahly Club’s success partner in every sport, reinforces the message that Al-Ahly Club’s agreement with FAB Misr is not limited to one sport but rather covers all sports.\r\nFAB Misr's involvement with Al Ahly Club goes beyond just this advertising campaign. The bank recently signed a four-year sponsorship agreement with the club, which includes the branding of Al-Ahly club's sports uniforms with the FAB Misr logo. The agreement was signed during a press conference that took place on 30 November 2022 at JW Marriott.\r\n\r\nCheck out (MOOH), a dedicated media agency and analysis system active in Cairo & Dubai, for more information about the FAB Misr campaign.