West Cairo is one of the largest cities of Greater Cairo, with more than 27% of Greater Cairo’s population living there. The 6th of October city, which is best known as the satellite city of Giza, is known for its active buyer power, with numerous malls being built in close proximity to one another to satisfy the many needs of the city’s inhabitants. Val Plaza’s out-of-home by Jawad Developments showcases a new mall to West Cairo’s mix! Jawad Developments is the real estate developer that is in the process of developing the first phase of the “Limitless Opportunities” Val Plaza in the very active October City. In partnership with the International Engineering Consultancy (IEC), a firm providing excellence and enrichment to design services for the Egyptian and Middle East markets, Val Plaza development’s objective is to offer the best “Offices,” “Retail,” and “Clinics”. The visuals for the OOH campaign are minimalistic, with two ad messages appearing; “Val Plaza” and what it has to offer for potential property purchasers, and “Jawad Developments’ HQ” For more details about this campaign, visit MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai, for more information.
