The Italian shoe brand Geox recently visited Dubai’s digital screens to promote their newest range, Spherica™ Actif. Spherica™ Actif is a special technology developed by GEOX that makes shoes even more comfortable and supportive. It's like having a little cushion for your feet that helps reduce impact and keep your feet feeling great all day long! Whether you're walking, running, or just standing, Spherica™ Actif is designed to make every step more comfortable and enjoyable. The DOOH campaign‘s visuals are a mix of the shoe itself with the message “feel the energy of your steps” as a reference to how the Spherical Actif shoes can be versatile; it’s worth mentioning that the campaign used the Naked Eye 3D technology. The campaign has been in Dubai’s streets since the second week of April. Fun fact about the brand, The founder of GEOX, Mario Moretti Polegato, actually came up with the idea for the brand while out jogging one day. He was wearing uncomfortable shoes and decided to cut holes in the soles to make them more breathable. This inspired him to develop a patented technology that could create breathable yet waterproof shoes, which eventually led to the founding of GEOX in 1995.
