During the holidays, Cosmetics brands release holiday sets that can be a perfect idea for a gift; it's also a successful marketing strategy to introduce new products to new customers. Charlotte Tilbury's Pillow Talk Eid Beauty Secrets Box is the perfect example. After the previous campaign of Charlotte Tilbury, the famous makeup brand came up with Eid gifts set in a digital OOH campaign with the help of the Egyptian actress Passant Shawky, along with introducing other remarkable products such as Charlotte's Magic Cream and the iconic Pillow Talk Lipstick. The campaign visited Dubai's streets during the second week of April to be considered Eid al Fitr's campaign to promote its Eid gift set, as mentioned earlier, to promote other products such as the Luxury Palette, Invisible UV Flawless Poreless Primer and their famous Scent Of A Dream perfume. One note worth mentioning is that besides Charlotte Tilbury, the brand's founder, is a talented, outstanding makeup artist; Tilbury is also known for her philanthropic efforts. She has supported several charities, including Women for Women International, which helps women survivors of war rebuild their lives.
