The world can be very unpredictable at times. And as we grow older, we aim to look for stability in our lives as our responsibilities grow and more people depend on us. One way to create a slight peace of mind is by buying an insurance policy, and in the first week of April, Sukoon Insurance used Dubai’s out-of-home to prove why you buy your insurance policy with them. The most recent appearance on UAE’s OOH spaces for the third-ranking insurance company in the United Arab Emirates, according to a 2022 report, can be dated back to November 2022. With almost half a century of industry experience and ever-going progress, the company consistently goes through, the company decided to go through the rebranding process and raise awareness using an outdoor campaign to inform passersby that “Oman Insurance” is now “Sukoon Insurance”. Post the rebranding campaign; the insurance company reappears in 2023 to launch an awareness campaign highlighting on the Bridge Billboard OOH spaces of Dubai why you should buy your next insurance policy from them. With the emotionally comforting ad message of “Drive with Peace of Mind” and “We are Here for You”, and the industry experience leading the company to have “800,000+ customers” that “trust us” and “AED 2 Billion Paid in Claims Yearly”, passersby definitely feel encouraged to reach out and know more by checking out their website which is placed on the billboard spaces.
