Just like last year’s campaign that came in the holy month of giving, the healthcare hospital that always makes a lasting impact on children with cancer, 57357, is a huge support system for cancer patients on Cairo’s billboards. The hospital is encouraging people to volunteer, and contribute to cancer patients who are facing hardships through ongoing sadaka, in order to cover cancer patients' treatment expenses, increase the marrow transplant rooms from 9 to 28, save a brain cancer patient, and be a part of a child’s treatment journey like the ad says, while placing cute little children taking a part of the billboard as a way to touch people’s hearts. All that with a hotline placed as a call-to-action either they send you a courier or anyone can donate through their bank account. Check out (MOOH), a dedicated media agency and analysis system active in Cairo & Dubai, to find out more information about the 57357 campaign.
