Bisco Misr has risen on Cairo’s outdoor advertisement scene, following up their last advertising campaign. The Bisco Misr Eid assortment is a festive treat for both families and their guests, being a healthy and beneficial snack choice. These creamy biscuits have a crunchy texture, which is a great choice whenever you want to snack. Not overly filling, the delicious treat is full of dry fruit, adding fiber and enhancing digestion and metabolism, and topped off with sugar or a plain option. They stand out due to their distinct flavor and texture. Kahk is more of a habit or a tradition to express the festive atmosphere. The campaign's timing is very convenient as not only do Egypt's Muslims celebrate Eid, but the Christian portion celebrates Ressurection Sunday, followed by Easter. Bisco Misr has “A New Look For Eid’s Taste”, providing Eid cookies that are made with “100% local butter”. On bright green and purple backgrounds, the food and beverages brand is advertising their mouthwatering Eid biscuits and cookies for the joyous occasion of Eid, stacked up on top of one another in a scrumptious display. The range of Bisco Misr cookies will undoubtedly lovingly reunite families each day over breakfast, tea, or at any other time of the day! For more details about Bisco Misr’s campaign, visit MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai, for more information.
