The fully-fledged banking service, Banque du Caire, arrived at Cairo’s OOH scene with a star everyone adores, Asser Yassin, and a powerful OOH message prior to appearing in last year’s campaign with Mohamed Mamdouh. The campaign plays on the emotional and motivational side of people; while speaking to the public, they displayed a spiritual message that has definitely hit people, saying that every success story was at first an opportunity, as a user imagines a world of opportunities with endless chances, you as a user you get that. In the original video ad, the brand collaborated with not only Asser Yassin but musician Amir Eid from Cairokee’s band, making it extra appealing for consumers and end users. Asser Yassin and Amir Eid are both well-known characters in the Egyptian entertainment business with a significant fan base, making them ideal candidates for the campaign. The engagement also demonstrates the bank's commitment to encouraging Egyptian entrepreneurs and small enterprises and supporting local talent, which is the main message behind this campaign. It's worth mentioning that the campaign has occupied the traditional and the digital screens. More is yet to be discovered about Banque du Caire’s campaigns through the Monitoring Out of Home (MOOH), the dedicated media intelligence agency analysis system active in Cairo and Dubai.
