In the midst of uncertainty, instability, and a lower buyer purchase power, the real estate industry in Greater Cairo is consistently growing and thriving. This is evident based on our most recent Market Insight for February 2023. The Arabian German Exhibitions & Publishing Ltd. (AGEX)’s Egypt Projects is no stranger to the out-of-home spaces of Greater Cairo. According to Insite OOH’s database, the world-class construction event brought to you by experts has been utilizing outdoor billboards as an advertising medium since 2019. The most recent appearance advertised three different exhibitions at EIEC. Based on the most recent statement by Cityscape; “Egypt’s property market is growing at a rapid rate, and many developers, both domestic and international, are responding positively to this hike in demand by launching new residential offerings across the country”. With many insights indicating that the real estate market is growing, AGEX’s Egypt Projects reappears in 2023 to advertise the sixth construction and building materials expo. The events & exhibitions organizers plan ahead, with this month’s OOH campaign highlighting that the “Free Entry” expo will take place at the “Egypt International Exhibition Center” from the “6th of May” until the “8th of May”. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
