During holidays time, flights get in high demand. Based on that information, Kuwait Airways came up with an outdoor advertising campaign to tackle the fact that they offer more flights to more destinations. In a campaign displayed using digital screens and hoarding, the National Airways company of Kuwait stated that they would release 25 flights weekly from Dubai’s airport going to Europe, North America, and the Far East. On the artwork, the billboards are in blue, which plays two roles. First is the sky’s color, which is very convenient for an airline ad, but the hidden meaning is that the blue color in marketing radiates trust, honesty, and reliability, which is very needed in an airline’s advertisement. The ad was bilingual to target both locals and foreigners. And at the footer, you can learn that the airline has a dedicated application. It’s worth mentioning that Kuwait Airways is planning to use one of their recently acquired Airbus A330-800 Neo planes for their new Malaga route. The flight is expected to have a seating capacity of 32 passengers in business class and 203 passengers in economy.
