Following its prior promotional appearance, the largest payment-processing financial services corporation worldwide, MasterCard is back with a worthwhile campaign alongside amazon.eg the international e-commerce platform. The campaign is using the famous Mastercard's #PricelessToMe motto, it offers Amazon users the opportunity to donate a meal box to all those who are in need when they pay with Mastercard. The ad spaces share the giving energy with Cairo’s audience, giving Amazon consumers the chance to give back while at the same time enjoying their precious goodies. The ads hold both bands’ color identity and energy. The ad spaces host visuals entailing how users can scan their Mastercard when finalizing their purchases, alongside a visual of a child enjoying a meal that was duly donated by a consumer. The campaign spreads the spirit of giving, aiming to build the dreams of those who need it. It's noteworthy that this campaign is running at the same time in the UAE to be qualified as a global campaign. Want to know more about this campaign's location, budget, strategy, and more? You may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
