One of the telecommunication industry tycoons is always surprising Out-of-Home media audiences with spectacular offers, suitable interaction, and to-the-point promotional campaigns. Etisalat UAE by (e&) is now up on Dubai’s OOH advertising spaces with up to 70% discount on devices and accessories, after their last appearance in Dubai’s streets for their smart living campaign, which was launched in the third week of March 2023. This time the 2 campaign messages are astonishing with a simple design and visuals, the 70% discount version showcases different types of devices and accessories that are considered to be best sellers, and the discount announcement “ Get Up To 70% Discount on Devices and Accessories “, and the brand’s logo along with the tagline “ Ramadan Mubarak “ on the Digital Screens. On the other hand, the second version of this campaign focused on complementing the audiences on the holy month with the tagline. “ Ramadan came, and goodness came with it “. It is worth mentioning that the main telecommunications company in the GCC is Etisalat. With its headquarters in Abu Dhabi, Etisalat provides service to more than eleven million consumers as well as more than 300,000 enterprises of all sizes, as well as the UAE authorities. The media providers are the well-known Hills Advertising and Media Mix Advertising. This campaign is relatively new as it was launched in the second week of April 2022.
