In the 8th century, Oud became the most desired ingredient in the Middle East, as it came from the most expensive wood in the world, the agar tree. It’s highly valued for its unique and sensual aroma. Meditating, creating harmony and balance. Thank god we now have fragrance experts, after appearing two years ago, Arabian Oud, one of the Middle East’s leading fragrance optimizers is now carrying Dubai’s OOH weight on his back in an astonishing outdoor campaign that allows people to earn half back on their purchases. Several fine-looking fragrances show up on the billboard, while notifying people with a huge font about their exclusive deal is half back cash when they purchase from them, that’s translated into both Arabic and English across billboards. Alongside the CTA that’s aiming to attract people to visit their website and hurry up to ‘try’ their products now! The new campaign hit Dubai’s ad screens in the first week of April on their digital screens, lampposts, and bridge billboards
