Ramadan is a high season of humane campaigns and charity-related movements for food, clothing, and healthcare. And that’s because Ramadan is the month of giving, goodness, and gratitude, which allows charitable organizations, including organizations that help in clothing and building houses in upper Egypt, to pay fines for forfeitures and take care of children who are in need. Al Nas Hospital just released a campaign during this Ramadan season, with the help of the all-time diva, Esaad Younis, to announce taking 1000 hearts off the waiting list for treatment which is almost triple their target last campaign. The campaign is multichannel, as you can find it on YouTube, and social media, in addition to OOH and DOOH. The campaign talks about previous cases who got treated at the hospital, which happens to be kids, as Al Nas Hospital is mainly for children. The campaign will make you emotionally attached if it’s not by the kid’s spontaneous way of how they got treated professionally; it will be by their innocent faces you will come across the billboards. The campaign’s copy is not that complicated as you can find the call to action placed obviously “Help us to treat 1000 hearts from the waiting list” annexed with the payment methods, either through Instapay, Fawry or through a dedicated hotline. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Al Nas Hospital’s campaign.
