YSL, the three letters that, since the 1960s, have significantly impacted fashion and a phenomenon in French haute couture. A brilliant mind with a stunning range of vision, destined to transform women's clothing: The Phenomenal Yves Saint Laurent. After their last campaign promoting their LIBRE fragrance with the famous Dua Lipa, the eponymous leading luxury fashion wear brand is exciting Dubai’s OOH billboards once again, getting people ready to exude in their effortless elegance in Yves Saint Laurent's new collection by living their best lives with these modern, timeless pieces that will have people look and feel like a million bucks! The ad copy comes out in warm-toned grayish tones that evoke the feeling of opulence, elegance, and luxury, along with a model posing and the logo of Saint Laurent, putting in the campaign minimalist yet sophisticated design to bring focus to the billboard. The campaign's launch was in the first week of April as uni-poles and digital screens by BackLite Media.
