It’s known for its boho styles and its super comfortable jeans; it’s also known for its non-retouched visuals for a realistic vision of its styles. It’s the one and only American Eagle. The lifestyle apparel brand American Eagle just visited Dubai to announce their collaboration with the famous Youtuber Noor Stars. The campaign took place in Dubai using BackLite Media’s uni poles and digital screens. American Eagle’s choice was extremely genius; Noor Stars is known for being the region’s number-one female YouTuber and the 2022 Arab Woman of the Year, let alone her sophisticated fashion choices among Gen Z demography. The campaign indicated that you could get this collection in-stores and online to serve both kinds of audiences by providing both shopping channels to get the spring collection; it’s also noted that the collection has a realistic sizing range to serve from X-small to X-large, which helps the brand to spread among a broad fanbase.
