A brand new OOH campaign from Nestlé Egypt has swept Cairo’s outdoor advertisement scene, after their previous appearance. Nestlé Pure Life is all about solutions and innovation, and that’s exactly why they created the all-new 1-liter water bottle. For those who find the 1.5L water bottle too big, and the 0.33L water bottle too small, this has come to quench your thirst in the perfect amount. The resealable water bottle is perfect when you’re on the go, especially now in Ramadan as people are drinking water more than ever to push through their day in fasting. Thus, this makes Nestlé’s campaign strategically timed. The campaign overtaking Cairo’s streets is “Suited For Your Day”. The new water bottle is suited and perfect “For Work”, “For College”, “For Workouts”, while showcasing the bottle in different settings. The billboards make sure to note that this is a “New Size”, and also display the water bottle in the middle of the cerulean-blue ocean, surrounded by endless water. The campaign was published using traditional and digital OOH advertising to guarantee widespread among the audience, especially during the holy month when the hydration time window is limited yet crucial. Craving more details about Nestlé's campaign? Check out MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai, for more information about the campaign and all its nitty-gritty details.
