Do you know that 80% of the United Arab Emirates is desert? Making SUV vehicles in high demand. A 2021 survey highlights that over 1.5 million SUVs are owned by UAE inhabitants. Trading Enterprises OOH campaign is spot on, as they advertise the All-New Jeep Grand Wagoneer! Whether you are looking for a sleek and innovative Japanese vehicle or one of the most challenging American all-terrain vehicles, Trading Enterprises is happy to satisfy your driving needs. The most recent appearance showcased two models of the timeless and elegant Honda Accord and CR-V. The first week of April’s outdoor campaign mixes tough with top-notch luxury, as the all-new Jeep Grand Wagoneer is advertised in Dubai and Sharjah on Al Masa Advertising and Media World’s hoarding and uni-pole billboard spaces. Two different visuals for the campaign showcase the interior and exterior look of the beast of a car in Luxury White, let alone the desert-like background, to give you a glimpse of what are the challenges the vehicle will demolish. Other than purchasing this beast of a car, the ad message indicates that when purchasing the SUV from Trading Enterprises, you will get; a “5 Years Warranty” and “5 Years Roadside Assistance”. The ad message is in English and Arabic to communicate with almost all UAE inhabitants.