Mobile financing applications are taking over people’s lives right now, not in a bad way but in an absolutely good way! Facilitating users in online bill payments, getting instant personal loans, online investments, and many other services. ValU, one of the pioneering FinTech apps of the buy-now-pay-later concept in Egypt is excelling through Cairo’s outdoor campaigns. Another successful campaign with the stars of the show Nelly Karim and Maged El Kedwany making an epic appearance post ValU’s last “Sha2lbaz” awareness campaign. ValU is using the same brand’s color palette across the visuals, using the dynamic duo Nelly Karim & Maged ElKedwany brand ambassadors participating in the brand-promotion actions to advertise the brand’s new campaign message, which is basically all about how Valu’s process work, “install, borrow, borrow and invest” with packages adapted to fit each customer's financial situation in a fast and secure way. We bet this campaign aroused your curiosity to know more about ValU’s campaign! Now you can browse the campaign’s location, budget, strategy, and more by taking a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
