With the last 10 days of Ramadan 2023 quickly approaching along with the first days of Eid, there is only one name that comes to mind when we think of authentic Egyptian dessert, especially Eid dessert, and that name is El Abd Patisserie. In its previous campaign, El Abd Patisserie promoted its new range of cupcakes, macaroons, and soiree gateaux on delicious-looking billboards. In this campaign, El Abd Patisserie is going strong with its mouth-watering desserts, painting the OOH scene in Cairo with the sweetness of powdered sugar and honey-like syrup. In a wide range of spots in Greater Cairo, the campaign covered all the nooks and crannies of the city. Each billboard features a big picture of a delicious authentic Egyptian dessert, from Kahk, to Petit Four, to different Eid Dessert assortments; the campaign truly didn’t miss anything while hinting at the upcoming Eid. With all that, the campaign features El Abd’s famous motto, “The Sweetness of the World,” with its hotline number and a nudge for people to download the app. El Abd’s latest OOH campaign celebrates the sweetness of life, the beauty of the holy month, and the celebrations that come after. It is a beautiful and catchy campaign that is definitely worth checking out. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about El Abd Patisserie’s newest campaigns.
