Etisalat by e& is famous for its astonishing campaigns and for choosing brand ambassadors wisely. The previous campaign, for example, brought Ahmed Ezz with his wittiness and light-hearted appearance. This time the telecommunication brand decided to bring influential ambassadors from different fields, such as sports, music, and acting. Represented by the musician Omar Khairat, Wegz and Sports is represented by Al Ahly SC stars and squash champion Nour El Tayeb; also, the superstar Khaled El Nabawy represents the acting part. It’s noted that choosing different ambassadors to represent different demography as the brand speaks from the boomers to Gen Z, including sports lovers. The motto is “You’re far ahead.” which, in our opinion, is a very motivational message that goes symmetrically and flawlessly with the choice of the ambassadors we mentioned above. The geo-distribution of the campaign is widely spread in Greater Cairo as you can find it in suburbans and major roads and bridges; also, the campaign is a multi-channel just prove how Etisalat pays extra attention to spreading this campaign that happened to be Ramadan’s 2023 campaign. Check out (MOOH), a dedicated media intelligence agency and analysis system active in Cairo & Dubai, to find out more information about this campaign.
