Audemars Piguet celebrates its heritage in the jewelry and watch-making industry on the UAE’s OOH scene, post its last campaign. Everything for Audemars Piguet began in 1875 in the Vallée de Joux, a location that beats to the rhythm of intricate watch movements. The evolution of watches has always been influenced by nature, and watch mechanisms are symbols for the course of time as determined by astronomy. Audemars Piguet allows Dubai’s OOH audience to be transported to the majestic Vallée de Joux, located in the Jura Mountains, north of Geneva. It’s the hometown of Audemars Piguet and one of the hubs of elite Swiss watchmaking. The untamed beauty of this mountainous area, along with the vivid vistas of the sunset-golden sky full of hot air balloons, continues to serve as a muse for watchmakers today. The foggy air surrounding the mountains, greenery, and tall trees doesn’t faze either the bikers or the watchmakers. The digital video showcases the intricacy of Audemars Piguet’s automatic watches, from both the Royal Oak collection and the Code 11.59 collection, urging consumers to “Seek Beyond” and maybe be inspired by Le Brassus and the farmers that mastered the art of watchmaking back in the day. This new campaign was unveiled in Dubai in the fourth week of March, on digital screens and hoardings, from both BackLite Media and Media World, conjuring up magic together.
