McDonald's has partnered with Emirates Red Crescent to launch a new Out-of-Home campaign about Cards for Good this Ramadan. The campaign aims to bring families and friends closer together through playing cards that can be purchased for just 5 AED. The proceeds from the sale of the cards will be donated to Emirates Red Crescent, allowing customers to give back while enjoying quality time with loved ones. The outdoor advertising campaign's Lovin' Kindness tagline is inspired by McDonald's main slogan, I'm Lovin' it. Other ad copies include Live the Child within this Ramadan and Buy The Cards for Good, All proceeds go to Red Crescent. The visuals on the billboards feature two hands creating the shape of a heart and a visual of the card game itself. This Campaign came after Mcdonald’s latest campaign in Dubai celebrating Ramadan in the fourth week of March with the new Ramadan meal “The Big Feast” The global giant Foodservice brand made the first branded uni-pole in the United Arab Emirates. Backlite Media is the creator behind this unique branded uni-pole, with the logo on top connected to the pole's red top, and the yellow pole's body, highlighting the OOH location as a landmark on the road. The OOH awareness campaign is available in various sizes, such as Uni-Pole, Hoarding, Lampposts, Digital Screen, and Bridge Billboard in Dubai and Sharjah. The media providers for this campaign are Media 247, Site Global, Rimal, BackLite Media, and Hypermedia.
