Arada is back once again on Dubai’s out-of-home media, deploying a branding campaign with the main purpose of connecting people. A leading company in the real estate industry and their last appearance was in October 2022 launching their nature-inspired home “ Robinia “. The campaign was launched in 2 different kinds of Out-of-Home advertising and 2 different visuals with a black background, the brand’s logo, and the tagline “Connected life” in Arabic and English beside the company’s website. Relationships are formed, problems are overcome, and healthier, happier lives start to take shape when the places and experiences we create connections with others. This is Arada's purpose in the market. Using happy children and understanding couples to promote the brand is a brilliant approach as the real estate developer delivered the message that their projects will target younger people and people starting thrift lives. The campaign was spotted in the fourth week of March and has been distributed as uni-poles and digital screens, displayed on Media World and Phi Advertising OOH spaces.
