The use of cash in the United Arab Emirates is a decreasing spending behavior, as every place is easily accepting debit and credit cards. With this in mind, the process of sending money to friends and family locally and globally no longer requires the procedure of going to your nearest bank or financial service provider, as there are mobile applications that can help out with that! Al Fardan Exchange adds the cherry on top at Sharjah’s OOH as money transfers can lead to winning prizes in this holy month of Ramadan 2023. Speaking of using mobile apps that can help out with the money transfer process, Al Fardan Exchange's second week of March appearance on Dubai’s DOOH advertised Western Union’s Mobile App. For the month of Ramadan, the financial service provider appears on Al Masa Advertising’s hoarding spaces in Sharjah to advertise a prize that will benefit all passersby, especially Expats in Sharjah that currently exceed over one million individuals living there. Since Ramadan is the month of giving, a lot of expats will be sending money to their home town. Sending money using Al Fardan Exchange will offer them an opportunity to win prizes, such as; “Mega reward: 10 Years Salary”, “Second reward: Nissan Patrol”, “Weekly rewards: iPhone 14 Plus”, and “Daily rewards: 5-gram gold coin”. This limited-time promotion starts on the “1st of March” and ends on the “23rd of April”
