Streaming services are becoming more in-demand and lucrative; the industry is expected to expand further in the coming years. In fact, as per YAHOO Finance, the streaming services market is to grow by $285.46 Billion during 2023-2027 globally. MBC Group’s Shahid platform is one of the first Arabic platforms that dominated the MENA region after the global competitors acquired the market for quite a long time before the regional ones took over the competition. After the previous appearance of Shahid in the streets of Cairo which was almost 2 years ago, the platform decided to show up again to promote Ramadan 2023 shows, You will come across many of the top-rated series, such as the drama “Taghyeer Gaw” by Menna Shalaby, Eyad Nassar, and Mervat Amin. The romantic/drama “El Harsha Al sabaa” by Amina Khalil and Aly Kassem. El Maddah by Hamada Helal, Rasheed by Mohamed Mamdouh and Riham Abdel Ghafour, al Ag’har by Mohamed Saad, Sayed Ragab and Dorra Zarrouk, Taht El Wesaya by Mona Zaki, “Wa Akheran” by Nadine Nassib Njeim and Kosay Khoury, and finally Shahid’s exclusive show “Kamel El Adad” by Dina Elsherbiny. The campaign was spotted on digital screens to display the shows on a loop; it’s the most convenient way to rundown all the previously mentioned shows. Visit Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about Shahid’s campaign, like the campaign type, kind, location, budget, media plan, and more.
