Many factors make a real estate project stand out. From the location of the project and type of project to the amenities and facilities offered in the project. Meraas uses Dubai’s DOOH to help passersby reimagine what Central Park offers. With the continuous development of diverse projects, the most recent appearance was a reveal campaign out-of-home for Design Quarters; one-of-a-kind homes developed for those with a creative spirit. The project is minutes away from Downtown Dubai, Business Bay, DIFC, and the Dubai Mall, Dubai Design District (d3) is a lifestyle and business district that challenges people to rethink the regular. The Emarati real estate developer appears on Backlite Media Dubai’s digital screens to raise awareness for Central Park | City Walk; A residential project that aims to “Reimagine Living and Energy”, with welcoming entrances, spacious interiors, and state-of-the-art amenities, Central Park is the ideal community for those looking to find the new elevated lifestyle in the heart of the city. To expand the reach of the campaign, the ad message appears in both English and Arabic.