Ramadan is one of the holiest months in Islam and is marked by a time of fasting, which is one of the Five Pillars of Islam. These five principles are obligatory actions commanded by God: the other pillars are faith, prayer, charity, and pilgrimage to Mecca. To commemorate the holy month of Ramadan 2023, Orange advertises on out-of-home a campaign that connects with people. Offering special discounts and benefits is not an advertising campaign approach that is only limited to special occasions, as the most recent appearance for the telecommunications provider on out-of-home in January 2023 advertised the “Big Charge, Big Deals” offer. Orange appears today with a personalized campaign. Segmented towards under-grads and grads according to the visuals of the campaign, the ad message “Hard work pays off” and the activated hashtag “The door of sustenance” truly relates with passersby of that age segment as they begin their life journey. As Ramadan is the month of giving, Orange offers “300x of the charges value”, “Ramadan bags”, and “millions of pounds prizes”. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Orange's newest campaigns.
