Who doesn’t crave Mcdonald’s while fasting? Mcdonald’s have you covered with the best Ramadan offer by gathering all the goodies in one meal to break your fast with deliciousness! After their latest campaign last month, McDonald's launches a unique outdoor advertising campaign to promote their Ramadan meal in Dubai and Sharjah on a combination of Digital Screens, Uni-Poles, and Lampposts. The creative background of the meal was a night sky with stars, representing Ramadan night vibes. The meal, priced at 34 AED, included one Big Mac, one Cheeseburger, six Chicken Nuggets, fries, a chocolate pie, and a Sprite Vimto drink; as Vimto is a popular beverage in the Middle East during Ramadan, known for its fruity flavor and refreshing taste, making it a perfect drink to break your fast! The OOH campaign for McDonald's Ramadan meal was not just visually attractive, but also strategically placed for maximum impact. The billboards were placed in high-traffic areas and main roads, ensuring that the campaign's reach was broad and diverse. Through uni-pole, lampposts, and digital screens, the campaign made its way in the fourth week of March by Hypermedia - Arabian Outdoor - Rimal Advertising - Contour Media.
