SARAI keeps a strict branding message

The project of Madinet Nasr for Housing & Development (MNHD) keeps glowing on the roads in XL size ads. The planning makes sure that everyone heading New Cairo will see the brand clearly! What makes this campaign really tick is the simplicity of the artwork: it is not sophisticated, yet it is of great artistic value, with clear messages that are arranged in the right places of the ad space. Direct, with a short and meaningful slogan, the ad copy says “The rhythm is yours”  and the contact details of their hotline.

The campaign can be seen on uni-poles, double-decker poles and mega-signs in different locations across Greater Cairo.