Du is a familiar sight on the UAE’s out-of-home platforms, popping up yet again. The telecommunication king previously appeared on Dubai’s OOH with offers on the Samsung Galaxy S23 series. Du’s ad copy goes, “Unlimited National Data”. But this isn’t just on any plan, but specifically on the “Power Plan 500 Data”, offering “5G”. This plan offers everything unlimited! Maximum speed, free data and WiFi, free SIM and its activation, with 3000 national minutes and an extra 400 National minutes for 3 months, all for AED 500 per month. That’s not just it, but it also offers free Amazon Prime and OSN! Can you guess the color of Du’s billboards? We’ll wait… Yes, obviously Du is continuing its streak of purple and blue branding, what else could it be? If there’s one thing that can be said about Du, is that it’s definitely consistent when it comes to its brand colors, and giving that aura of outer space and infinite possibilities. For these visuals, they even include a floating astronaut and endless stars in the sky! Hypermedia, Phi Advertising, Trinet Outdoor Advertising, and Site Global gathered together to create the amazing campaign by Du, dropped in the fourth week of March in the form of digital screens, uni-poles, and bridge billboards.
