Prior to appearing in the very recent campaign that is currently running through Ramadan promoting their free bundles, the largest internet hub and telecommunication company, Etisalat UAE is back with another OOH that’s also running through the holy month of 2023! According to the ad copy, Etisalat is promoting its smart living feature that includes several services such as smart entertainment, smart monitoring, smart door, smart energy, and smart appliances. All go under their smart living solutions that get to manage and control all your smart living devices from one place using the support of a compatible eLife TV. The concept of ‘Smart Living’ by Etisalat refers to a movement that embraces technological developments that enable individuals to gain from novel modes of living. It entails novel and inventive solutions designed to improve the economy, controllability, productivity, and integration of daily living. The campaign ran across bridge billboards and digital screens in the third week of March with Rimal Advertising , Hypermedia, Hills Advertising and Contour Media providing it.