Hub Furniture, a leading Egyptian furniture company that opened its doors in 2016, has recently launched an outdoor advertising campaign in Cairo. The campaign features a visual of a red lazy boy sofa with the tagline up to 50% & more written in bold letters. The number 50% is prominently displayed in a large red font, to catch the eye of potential customers. However, it’s not the first time for Hub Furniture to create an OOH campaign with the same red lazy boy sofa! They did the same in their campaign launched on May 2021. This campaign is a smart way to promote Hub Furniture's discounts and special offers while showcasing its stylish furniture products. Furthermore, the campaign was spotted in different cluttered locations in Cairo making it hard for anyone to miss. It also includes their hotline number prominently displayed on the billboards. Customers can call the number 15135 to get more information about the products and discounts. The strategic placement of the campaign in multiple locations has made it visible to a large audience, increasing the chances of attracting potential customers. It is also a great way to create brand awareness as people are more likely to remember the bold visuals and catchy tagline. Check out (MOOH), a dedicated media intelligence agency and analysis system active in Cairo & Dubai, for more information about this campaign.
