There is no question in the fact that everyone knows Apple, the company that keeps us on our toes every year to know its latest updates and new features that will be included in the latest iphone or gadget or just about anything Apple makes. With Du’s logo on the upper left corner of the campaign, we know who’s behind that grand announcement of the new iphone. In its previous campaign, Du popped up on UAE’s scene with limited time offers on the new Samsung Galaxy S23 mobile phone. In this campaign, Du is matching the same energy as Apple and is going in the DOOH scene with a vibrant and catchy campaign, capturing the new feel of the latest iPhone 14. The hoarding campaign features a huge illustration of different hands holding the new Yellow iPhone 14 with a background of beautifully colored buildings. The campaign also features the tagline “Hello Yellow” both in Arabic and English along with “iPhone 14”, appealing to as many audiences with its vibrant colors and illustrations and its inclusive translated tagline. If this campaign’s vibrancy and artistry is a small glimpse into the world of the new iPhone, then Apple has truly won the game. The Yellow of the new phone and the Yellow of the campaign surely gives one optimism and energy, allowing people to match the energy of the billboard easily. Once again, Apple has done it right. The new campaign by Media 247 arrived in the first week of April.
