Ramadan calls for television, lounging post-Iftar with a seasonal drink in hand and a remote in the other. Al Shams TV appears on Cairo’s OOH arena to remind us of that! From media & broadcasting, Al Shams TV returns to Cairo’s roads after their previous pop-up. You can spot Al Shams TV’s billboards from a mile away with their bright orange visuals that align perfectly with their brand identity and logo. The pop of color attracts all eyes and catches sunlight during the day, brightening up everyone’s day! Their hashtag, “Ramadan Brightens Al Shams,” has never been more accurate. The vibrant hue isn’t the only thing that lights up the visuals; there are also the stars behind Al Shams TV’s programs. From “Al Hakwaty’s” Mohammed El Gheity, to “The Nine Show’s” Doaa Salah and Ahmed Salah Farahat, the TV presenters are familiar faces from last Ramadan, always known to bring entertainment and provide for diverse interests. The star-studded cast of “Ramadan Kareem 2” also appears on the billboards, with Sayed Ragab, Bayoumi Fouad, and Salwa Khattab. Open Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to catch all the details about the campaign type, kind, location, budget, media plan, and more.
