The right gift for a person very near to our hearts speaks volumes about how much we value that person. Aldora believes and uses OOH to identify the closest individual to us all; Our mothers. \r\nWith the Buy Now and Pay Later (BNPL) mindset being used by the majority of Greater Cairo’s consumers, the most recent appearance for the furniture & interiors manufacturer and distributor appearing in Greater Cairo’s OOH spaces was a promotional campaign. The enticing “50% Discount”, “Pay” an installment plan of “EGP 5 a day for your mattress”, “EGP 15 a day for your lazy boy”, and “EGP 25 a day for your living room set” got a lot of people calling their hotline!\r\nMarch 2023 has two major celebrations that almost all people celebrate; Mother’s Day and the Holy Month of Ramadan. Aldora occupies the outdoor spaces to commemorate both celebrations with a feeling we have all embraced; a mother’s care. With the ad message “She cares for you in Ramadan” a feeling of giving sparks within us. The call to action is to purchase nothing but the best as aldora offers “High-Quality Furnitures”, “Mattresses”, and “Upholstery” \r\nCurious to know more about the campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.