Ahmed Seddiqi & Sons’ Hublot has graced the UAE’s OOH arena, following up on their preceding campaign for the Big Bang E FIFA World Cup Qatar 2022. The jewelry pioneer in watches is dedicating this campaign both to their “ Big Bang One Click” collection and the “Square Bang Unico”. Given the ability to personalize the watch, the Big Bang One Click is perfect for watch enthusiasts who value independence while also appreciating the exquisite design of Hublot's inventions. This year, the reputable watchmakers unveiled a new variety of 12 bands, each made from ‘soft touch' calf leather. The 12 straps give the customer the flexibility to mix and match a variety of looks and accessories. The digital video displays carefully chosen colors; both timeless neutral tones and vibrant, modern colors, brightening up Dubai’s DOOH scene with colorful visuals. Using a patented fastening system, one can alter their look according to their attitude in just One Click. If you’re amazed, wait until you see the brilliance behind the Square Bang Unico, appearing in “King Gold Ceramic” on the visuals, dazzling the DOOH audience with its black and gold color combo. Introducing a completely new shape for the watchmaker, Hublot has revealed its own take on the square watch on digital billboards. Tempted to see them in real life for yourself? Hublot answers the “where” question on the visuals! You can find these gems at “Hublot Boutique - The Dubai Mall”, or check them out online on their website. Emaar, the media provider for Hublot’s campaign, rose with the ad on digital screens in the third week of March.
