Cassina, Furniture & interior brand, has launched an outdoor advertising campaign to promote the opening of its store in Dubai. The campaign's tagline, Store opening now in Dubai, is featured on all billboards, to ensure maximum visibility and create a sense of urgency among potential customers. Furthermore, The visuals used in the campaign show some of the brand's furniture, giving people a hint before they visit the store and explore it. However, the campaign features billboards of different sizes, including lampposts, hoardings, digital screens, and uni-poles, strategically placed across high-traffic areas in Dubai. Creating an outdoor advertising campaign for the first time is a smart move by Cassina, as it allows the brand to reach a large audience and create awareness about its new store opening. In addition to that, to ensure the campaign's message reaches a wider audience in Dubai from locals to foreigners, Cassina created the ad copy in both English and Arabic languages. The campaign was seen for the first time in Dubai and Sharjah in the third week of March, having Media 247 and Contour Media provide it through digital screens, hoardings, lampposts, and uni-pole.
