Outdoor advertising can deliver a relevant message to the targeted audience with ease and efficiency. You can spread your brand awareness if you target the right geo-distribution and timing. Moreover, We spend a lot of time away from our houses, especially in the street. Marketers need a less congested environment to communicate their message since they are struggling more and more to stand out among the clutter of commercials on analogue and digital platforms. Here comes the outdoor advertising. Welcome to the top campaigns monthly race to get on top of the Out-of-Home market for February 2023. In fifth place came The Dunes’ branding campaign with a total of 59 ad faces; The campaign aimed to create brand awareness and generate interest in the company's new luxury residential and commercial developments. Setting a lifestyle for their customers with a motto of “Life Beyond Living.” In the fourth spot, Vodaofone’s campaign, with the collaboration of Yasmin Abdeulziz. was a brilliant choice, especially when she has a long history of advertising experience since she was a little child; simply, she has an effortless charisma. The campaign’s motto used a very easy-to-understand daily Arabic to make it easy for everyone to understand the message. “Stick to Flexes and Stay Carefree” was enough message to send the vibes of a dependable package that you can entirely rely on; the campaign occupied 60 new ad faces, a very slight difference from the 5th position. Very close! The 3rd spot went to PRE Developments’ campaign with the sum of 75 ad faces promoting their project, The Brooks to showcase a serene living experience at a new phase at the Brooks. Brooksville is a private natural village designed to maximize your connectivity. The second place went to the prestigious Al Attal Holding’s teaser campaign El Attal Holding reappeared in Greater Cairo’s outdoor media to share a very strong statement to the OOH viewers and potential property purchasers that “Powered by 75 Years of Achievements”, the real estate giant has “A New Vision for the West” with such an exciting statement using a teaser campaign. It’s worth noting that the campaign deserved the second spot with 88 ad faces. The winner of this month went to Sky AD. Developments’ Bluetree with a total of 149 ad faces promoting their campaign; From the UAE all the way to Egypt, SKY AD. Developments have ventured into the Egyptian market and taken it over by storm, gripping the real estate market with its experience and cultural taste. Follow the infographic to see some of the more exciting campaigns that conquered Cairo's billboards this month. Also, through January’s market insight, learn more data and figures about the latest analysis of Cairo's billboards. https://insiteooh.com/article/7732-real-estate-booms-in-february-with-impressive-7-growth-rate-from-january-2023
