Sports are a very important factor in our children’s upbringing. It teaches discipline, perseverance, and communication. As a parent with a busy schedule, you may be looking for a sporting club that is within your surroundings. The Club uses Greater Cairo’s OOH to inform parents not to look any further as The Club is now closer with their Sheraton Branch! The mission to raise health awareness by establishing a public sporting club in different locations has been the initiative of the Ministry of Youth and Sports for quite some time. The most recent appearance of the public administration on the out-of-home spaces advertising The Club was in January 2022. With the opening of the October branch in 2022, the Club was advertised with the ad message “Where champions are made”. The visuals for the campaign also highlighted the installment plan to encourage parents to sign up. One year post their most recent appearance, the Ministry of Youth and Sport’s The Club reappears on outdoor media to showcase the availability of a new branch! The visuals for the campaign highlight the excess energy of children being restricted in the household, which leads to a sense of bother for the parents, especially after a long day at work. The emotional connection with all passersby indicates that The Club understands that you want a big and safe space for your children to play and exercise freely. With the ad message “Champions should not stay home”, the Sheraton branch is advertised! Curious to know more about the campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
