Western Union, a global leader in financial services, has recently launched a new DOOH campaign to encourage its customers to download its mobile app. The campaign is simple yet effective, featuring bold yellow text that prominently displays the Western Union brand and messaging to download the app. The financial service is eager to raise awareness, as their last campaign was to educate the audience about their low rates. The campaign is strategically placed in high-traffic areas with clear and concise messaging, encouraging users to download the Western Union app for a faster, easier, and more convenient way to send and receive money. With the increasing use of mobile phones, the Western Union app provides a secure and reliable platform for users to transfer money anytime, anywhere. The app offers features such as real-time tracking, biometric authentication, and the ability to pay bills, making it a one-stop shop for all money transfer needs. The DOOH campaign is part of Western Union's larger strategy to expand its digital footprint and provide a seamless customer experience. The company is committed to innovating and investing in technology to meet the evolving needs of its customers. Powered by Al Fardan Exchange, the strategy used by Western Union in their proved itself to be an effective way to drive app downloads and increase brand awareness. With its bold messaging and strategic placement, the campaign is sure to capture the attention of its target audience and encourage them to try out the Western Union app for their financial transfer needs. This campaign appeared in the second week of March in Dubai, featuring on Phi Advertising's digital screens
