Like every year, El Abd Patisserie parades its yearly Ramadan dessert inventions on Cairo’s OOH Arena, tempting Cairo’s audience with its uniquely thought-out dessert menu. Following their prior campaign, the foodservice provider enchants us with our favorite desserts with amazing visuals. Whether you’re a Basbousa lover, a Konafa connoisseur, or a chocolate addict, Al Abd has got you covered all throughout the holy month of Ramadan with all the above. Dessert items like their Konafa Delights, 4 Seasons Basbousa platter, Oriental mix platter, Mango Konafa cups, and more are plastered on Cairo’s billboards alongside their tagline “Sweetness of the World”. The campaign is full of the Ramadan spirit, encouraging the audience to pick and choose from their favorite desserts, whatever their heart desires. Other than a homey showcase of the oriental dessert menu, Al Abd’s hotline is noted upon all ad spaces, in addition to a call to action towards their application, where customers can now order their favorite picks. Curious to know more about El Abd Patisserie’s campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
