After Al Kahira Wal Nas’ previous campaign, they came back on the streets of Cairo with a new OOH campaign about their new Ramadan 2023 programs. They focused on multiple shows such as “Hebr Serry” which is presented by the well-known TV host, Asmaa Ibrahim. To generate buzz and excitement around the program during the holy month, Al Kahira Wal Nas has launched an outdoor awareness advertising campaign designed to reach a wide audience for the show. One of the most notable elements of the campaign is the use of large billboards strategically placed in high-traffic areas across major cities in Egypt. One of the billboards features the image of Asmaa Ibrahim holding a pen with the program's logo, Hebr Serry, written in bold Arabic style font. Other billboards also include other shows streaming on the channel during Ramadan such as Chef May Yacoubi’s show “May’s Show”, Saeed Jameel’s “Couple Challenge Program”, “The Genius - Family” by Essam Youssef, and “El Doctor Wel Nas El Helwa” translated into “the doctor and good people” by Doctor Ayman Rashwan. The campaign's tagline, boldest Ramadan with Al Kahira Wal Nas, explains the channel's commitment to providing entertaining and innovative shows during the holy month. The use of the word boldest suggests that viewers can expect something new and brave. Curious to know more about the campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
