Dubai’s healthcare city, everyone’s health and wellness destination, is back again in the OOH scene with another magnificent campaign. In its previous campaign, DHCC was offering a range of leasing and freehold solutions including modern clinics at the clinical complex. In this campaign, Dubai Healthcare City rises on BSA and Aldar Media Advertising's hoarding billboard inviting everyone to add it to their wellness and healthcare destination. Under the tagline “Your Health & Wellness Destination” in both Arabic and English, the campaign will surely reach a wide range of people and audiences, inviting them to this journey of wellness and peace. The campaign also features peaceful colors along with a picture of the Al Razi Medical Complex, allowing everyone to see what they’re headed to, maintaining transparency and honesty about the place. The campaign also features a tracker of the city’s facilities, featuring 4425 Healthcare Professionals, 10 hospitals, 36 recreational facilities, and 168 clinical facilities. For a destination that offers wellness, the color choice of the campaign from pink ombre to white tones was perfect to ensure that calm and reassuring essence that everyone needs following their journey of wellness. Offering peace and calm on a journey of wellness is important, and that is exactly what Dubai Healthcare City is doing with this campaign.
