Ahmed Seddiqi & Sons rise on Dubai’s out-of-home advertising campaign after their last appearance for Hublot featuring football star Kylian Mbappe. This time around, their OOH is dedicated to the jewelry brand Pomellato, and centered around their gorgeous rings from “The Nudo Collection”. The successor to his family's tradition as a goldsmith, Pino Rabolini started Pomellato in Milan in 1967. Pomellato is synonymous with innovation and color. Bringing the prêt-à-porter aesthetic to the previously conventional jewelry industry. After fifty years, his exuberant, original creations have come to be admired both in Italy and around the jewelry world. The Nudo collection is the emblem of the modern ring that every woman needs to own and craves, being the ideal representation of the modern design. A never-ending, never-out-of-style pop of color that is ready to amaze! The sparkling items on the visuals catch Dubai’s DOOH audiences’ eyes, a treat for shopping addicts or jewelry admirers. Pomellato's elegant colored stone combinations are spotted on the digital billboards, expressing an avant-garde, unique style with their unusual gem cutting and futuristic designs. Pomellato's exquisitely made products have helped the brand to exude a contemporary yet unorthodox beauty that is instantly recognizable as being in keeping with its own style. Their strong identity exudes from the ad campaign, while they stress that their “Nudo Collection”, as well as everything else, is “Designed in Milan”. Pomellato’s campaign is backed up by BackLite Media and appeared on Dubai’s digital screens in the second week of March.
