For the first time, Scotch & Soda Amsterdam revealed their first outdoor awareness campaign all over the streets of Dubai. For those who don’t know Scotch & Soda, it's a dutch fashion retail company, their collections redefine daily dressing by seamlessly connecting the anticipated and unexpected. To deliver their authentic Scotch & Soda aesthetic, they dare shopaholics to combine classic and contemporary, color and print, and texture on texture! The campaign's visuals are very direct and simple, with photos of the models wearing Scotch & Soda attire, alongside having “The Free Spirit of Amsterdam '' beneath the posing models, and information needed such as their website, to make people aware they’re online based too. About their tagline “The Free Spirit of Amsterdam”, Scotch & Soda honors Amsterdam's free spirit. Endlessly optimistic, they are inspired by their own hometown's liberal outlook, championing individuality, authenticity, and the power of self-expression to create the one-of-a-kind - an attitude mirrored in their designs. The campaign was seen in March, having BackLite Media provide it through uni-poles.
