Thehotels and resorts property reminds us of the glamorous time of vacations with refreshing views of the sky and landscapes from the resort, inspiring Cairo’s audiences of how and where they can enjoy their next holiday.

Their approach is not too bad in general: the artwork is kind of generic, blue is the main color as the sky and the sea occupy most of the ad space. The copy seems a bit small but we believe the message is somehow delivered.

This is not the typical big campaigns we see from Stella di Mare, but more of a limited one in number of OOH locations, which you will come across around New Cairo, Giza and Cairo.

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