Following their prior appearance, Mars Egypt once again features the amazing Twix wafer rolls on Cairo’s streets, tempting onlookers with the delicious crispy goodness, filled to the brim with the tasty caramel filling. The food & beverage provider showcases both sides of Twix’s story. The left vs right Twix controversy remains with this campaign, encouraging the audience to choose either an Amazing, Crispy & Light wafer or an Amazing, Light & Crispy wafer. The billboards host both right and left wafer rolls, across from each other, each with different color backgrounds, highlighting that yes they are the same, but still different. The ad spaces encourage the audience to “Try the Masterpiece” that is the Twix wafer rolls. Other than hosting both wafer rolls separately, the ads also feature the sealed package, giving the audience an idea of what to look for in their next grocery run. The ads are extremely catchy, grabbing the audience’s attention and tempting them to try the Twix wafer rolls now. Curious to know more about the campaign? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign
